Press & Media Kit

Everything a journalist, editor, or partner needs to write about Sereno With You — brand facts, boilerplate, founder bio, logos, and a real inbox that replies.

One-liner

Your calm, your space — a free mental wellness app.

Sereno With You is a free mental wellness platform for the heavy days. It blends a science-backed Studio (breathwork, ambient audio, CBT tools, mindful games) with Orbit mood tracking and Sereno Buddy — a 24/7 AI companion. Ad-free forever. Founded 2024 in Pune, India.

Email press: care@serenowithyou.com Download the Sereno mark

Brand facts

The single source of truth. If a fact isn't in this table, don't publish it as one.

Official name: Sereno With You
Short name: Sereno
Website: serenowithyou.com
Founder: Varun Bhanot
Founded: 2024
Headquarters: Pune, Maharashtra, India
Category: Mental wellness platform (web + mobile app)
Pricing: Free forever (₹0) · Sereno Elite ₹299/month
Press contact: care@serenowithyou.com
Handle: @serenowithyou

Boilerplate

Copy-paste for a story lede, an About-the-company footer, or a directory listing. Every version says the same true thing at a different length.

Short (~50 words)

Sereno With You (Sereno) is a free mental wellness platform for the heavy days. It blends a science-backed Studio — breathwork, ambient audio, CBT tools, and mindful games — with Orbit mood tracking and Sereno Buddy, a 24/7 AI companion. Ad-free forever, encrypted, free to start. Founded 2024 in Pune, India.

Long (~90 words)

Sereno With You is a mental wellness platform built for real humans on the heavy days. The entire core platform is free, forever: Studio (guided breathing, binaural and ambient audio, CBT tools, and science-backed games), Orbit (mood tracking and journaling), and Sereno Buddy — a 24/7 AI wellness companion. An optional Sereno Elite tier (₹299/month) unlocks unlimited Buddy, voice mode, weekly emotional-pattern reports, and live coach sessions. Sereno runs no ads — it's written into the terms — and never sells user data. Founded in 2024 by Varun Bhanot in Pune, India.

What Sereno is

Four interconnected surfaces — free to use, use one or all.

Studio (Toolkit)

Guided breathwork, binaural + ambient audio, CBT tools, and mindful games — a science-backed calm library, free to open any time.

Orbit

Mood tracking, journaling, and pattern reports — a private daily rhythm for noticing what actually helps.

Sereno Buddy

A 24/7 AI companion grounded in a curated wellness library, with crisis-resource guardrails and honest boundaries.

Connect

Verified coaches and live group events — a human in your corner when an algorithm isn't enough.

What Sereno is not

The commitments that separate Sereno from category-typical wellness apps. These are enforced in code and in the Terms of Service — not in marketing.

No ads, ever — written into the Terms of Service.
No streak shame, no gamification pressure, no dark patterns, no manufactured scarcity.
No fake social proof — no invented user counts, testimonials, awards, or ratings.
Crisis resources always reachable — iCall 9152987821 and Vandrevala 1860-2662-345 on every surface that touches emotional content.
Journals never sold. Buddy does not read your journal entries.

Founder

Varun Bhanot — founder of Sereno With You. Available for interviews (English & Hindi).

Varun Bhanot

Founder, Sereno With You. Based in Pune, India. 8+ years in enterprise tech before building Sereno to close the gap in culturally-relevant, non-clinical wellness tools for Gen-Z in India.

LinkedIn ↗Founder note (/about)Personal card (/varun)

Attributable quotes

“I built Sereno because I couldn't find a wellness tool that felt human. Everything was either clinical or gamified — nothing just held space. Sereno is the platform I needed at 2am when the world felt too loud.”
— Varun Bhanot, Founder

“The whole platform is free, forever — guided breathing, binaural audio, CBT tools, mood tracking, and Sereno Buddy. The one thing we charge for is AI at depth, because that compute is real. No ads — it's in our terms.”
— Varun Bhanot, Founder

“Your calm, your space — a free mental wellness app.”
— Sereno With You brand line

Logos & brand assets

Right-click / long-press to save. Use the mark or wordmark as-is — please don't recolour, add drop-shadows, or place on gradients other than the Neural Cosmos deep-purple background.

Sereno wordmark (dark BG)PNG · Use on dark backgrounds

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Sereno wordmark (light BG)PNG · Use on light backgrounds

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Sereno mark (icon only)PNG · App icon, favicon, avatars

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App icon (512×512)PNG · PWA icon

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The Vibe character system

Sereno's 12 Vibe characters — Ocean, Night, Shadow, Tears, Angry, Energy, Nature, Strawberry, Plum, Suspicious, Blackberry, Vanilla — are the platform's most visible design signature. A sample below; the full quiz is at /discover-your-vibe.